FoodView
Shorts

Mini focus group format frames
day to day decisions.

Working on an important initiative and need to hear the voice of the operator to frame your thinking? FoodView Shorts is the perfect research tool for you. It's essentially a mini focus group intended to provide insight into narrowly defined subjects. FoodView Shorts was developed to make qualitative operator feedback an affordable part of any manufacturer's day-to-day decision making process.

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FoodView Shorts at a glance
What it is:
  • Mini focus groups focused on your near-term insights needs
  • Available in 30-minute time increments
  • Groups typically consist of 5 unit level decision makers from a pre-identified segment
When it's held:
  • Sessions are conducted the last week of each month
  • Sessions should be reserved two weeks in advance
  • Segments may be added ad hoc with sufficient interest from clients
Request a FoodView Shorts segment
2018
January
February
March
Full Service Restaurant
C-Store
K-12
College & University
Healthcare
Limited Service Restaurant
April
May
June
Bar & Grill
C-Store
Full Service Restaurant
Non-commercial
Lodging
Limited Service Restaurant
July
August
September
Sr. Living/Retirement
Hospitals
K-12
Full Service Restaurant
Limited Service Restaurant
Non-commercial
October
November
December
Bar & Grill
C-Store
Request only
Request only
How it works:
  1. FoodView Shorts research is customized to meet client needs
  2. Client completes the FoodView Shorts Intake Form
  3. A moderator guide is developed, and a consultative discussion is led by the moderator to fine tune objectives, approach, flow
  4. Research is performed/Video is reformatted/reviewed
  5. Video is released to client via Dropbox™
Client specific stimuli such as concepts, advertisements, products, and logos will be incorporated into the video. Video files will be fully produced for distribution within a few days of session completion.